In 2021 we launched a major international campaign for the first fully electric Skoda SUV. ENYAQ iV is the brand‘s big departure into the era of e-mobility, a car of the future, but most importantly a car made for people and their everyday lives.
The campaign was launched with stories of 6 families, each introducing a different feature of the car. The stories rolled out in TVCs, feature add-ons, as well as special assets tailored for various digital platforms in 28 European markets, making it the largest and most successful Skoda campaign yet.
Credits
Director // Gary Freedman
DoP // Ottar Gudnason
Agency // Optimist
ECDs // Daniel Haschtmann, Aleš Polcar
Sr. Copywriter // Alexandra Dekanova
Art Director // Josef Janáč
Gen Z and teens are always on the lookout - exploring, chasing what’s new, different, and what truly reflects them in the moment. They add their own spin to everything: from music and style to the choices they make every day.
That’s why we’ve reimagined a timeless classic as an open invitation to play with flavors: the Real Taste they already love, now with a spin that inspires them to pick the one that vibes with their mood.
Through bold visuals, a fun digital experience and fashion-forward collaborations, we invite them to explore, taste and share …all while staying true to Coca-Cola’s authentic spirit.
Wtf is the “Unboxing”, you ask. Well, just like an iPhone, a car gets unpacked from it‘s metaphorical box and introduced to the world for the first time.
As the new Fabia‘s launch colour was Fenix Orange, this is how we unboxed it.
CREDITS:
Director: James F. Coton
DoP: Filip Marek
Agency // Optimist
Sr. Art Director // Yann Fischels
Sr. Copywriter // Alexandra Dekanova
ECDs // Daniel Haschtmann, Aleš Polcar
Skoda asked us for a quick and dirty content that would feature real Skoda drivers and their everyday lives.
While we knew that the brand plays an important cultural part in lives of Czech people, we also knew that the present communication avoids admitting its Eastern European roots and sees it as a globally unappealing fact.
And so we decided to pitch an unlikely idea: Let‘s drop the “global script”, the Spanish shooting locations, and show this region and its people for what they really are, driven, passionate, forward thinking, European and local and everything in-between. And hence a concept “We the drive” was born.
CREDITS:
Director // Petr Simon
DoP // Dušan Husar
Agency // Optimist
Sr. Copywriter // Alexandra Dekanova
Sr. Art Director // Yann Fischels
Reborn is Coca-Cola’s sustainability platform, designed to share the steps the company is taking toward more sustainable solutions and keep people connected to the journey. Our brief was to tell the story of refillable glass bottles, from their collection to the moment they‘re given a new beginning.
Instead of simply telling people about it, we invited them into a digital experience where they could step into the bottle’s real-life cycle. Step by step, they discovered how it all works and how their actions can help build a more sustainable future. All while having a little fun along the way.
You can play it yourself right here: https://lnkd.in/djxAUbce
Credits
Sr. Copywriter // Alexandra Dekanova
Sr. Art Director // Vasilii Milovanov
Production studio // Subversive
Another car, another unboxing—but this time, it’s all about storytelling. Our mission was to unveil the new design of the Enyaq Sportline, capturing its dual personality: made for family adventures and stylish sophistication alike
CREDITS:
Director: Marcus Sonderlund
DoP: Monika Lenczewska
Agency // Optimist
Sr. Copywriter // Alexandra Dekanova
Art Director // Josef Janac
ECDs // Ales Polcar, Daniel Haschtmann
I was hired by the cosmetic brand ICONIQUE to help define their new identity. As their product lines changed, they needed a complete rebrand , from the overarching idea and naming to the tone of voice and storytelling.
Exactly my kind of challenge and I enjoyed every minute of it.
For the 2023 Ice Hockey World Championship, Škoda aimed to create unique digital collectibles for fans worldwide.
Our NFT collection was inspired by a simple insight - all goalies personalize their helmets with custom art, something fans know and love. So we combined the heritage of each participating nation with the crazy possibilities of new tech, and let it run wild.
CREDITS:
Production // Studio Blup
Agency // Optimist
Creative // Alexandra Dekanova
Creative // Yann Fischels
We took the Audi e-tron on tour and turned a series of product films into a travel series.
CREDITS:
Agency // Thjnk
CD // Fabian Königer
Creative // Alexandra Dekanova
This launch film for Audi Q8 used to have a hero character. An older guy with a Malkovich vibe and a raspy voice, guiding us through every scene.
But one fine day, after an offline approval number 300, we had to cut him out and replace him with a voice over. Why? You guessed it - his hair wasn‘t premium enough. Did we shoot the scenes without him? You guessed it again.
I keep this film in here just for the story.
CREDITS:
Director: Niclas Larsson
DoP: Rodrigo Prieto
Agency: Thjnk
ECD // Gerrit Zinke
CDs // Michel Foertsch, Andreas Wagner
Copywriter // Alexandra Dekanova
Art director // Hannah Liffler
In 2021, we were back in Portugal to produce the second part of the Enyaq campaign, this time featuring the Coupé version. During a set change for the main shoot, we used the downtime to do an impromptu skit with the social media unit: two guys killing time while the car charges, arguing over how to pronounce "Coupé".
