In 2021 we launched a major international campaign for the first fully electric Skoda SUV. ENYAQ iV is the brand‘s big departure into the era of e-mobility, a car of the future, but most importantly a car made for people and their everyday lives.
The campaign was launched with stories of 6 families, each introducing a different feature of the car. The stories rolled out in TVCs, feature add-ons, as well as special assets tailored for various digital platforms in 28 European markets, making it the largest and most successful Skoda campaign yet.
Credits
Director // Gary Freedman
DoP // Ottar Gudnason
Agency // Optimist
ECDs // Daniel Haschtmann, Aleš Polcar
Sr. Copywriter // Alexandra Dekanova
Art Director // Josef Janáč
Gen Z and teens are always on the lookout - exploring, chasing what’s new, different, and what truly reflects them in the moment. They add their own spin to everything: from music and style to the choices they make every day.
That’s why we’ve reimagined a timeless classic as an open invitation to play with flavors: the Real Taste they already love, now with a spin that inspires them to pick the one that vibes with their mood.
Through bold visuals, a fun digital experience and fashion-forward collaborations, we invite them to explore, taste and share …all while staying true to Coca-Cola’s authentic spirit.
Wtf is the “Unboxing”, you ask. Well, just like an iPhone, a car gets unpacked from it‘s metaphorical box and introduced to the world for the first time.
As the new Fabia‘s launch colour was Fenix Orange, this is how we unboxed it.
CREDITS:
Director: James F. Coton
DoP: Filip Marek
Agency // Optimist
Sr. Art Director // Yann Fischels
Sr. Copywriter // Alexandra Dekanova
ECDs // Daniel Haschtmann, Aleš Polcar
Haircare brand ICONIQUE came to me with a clear challenge: evolve the brand’s identity while keeping the name people already knew. As their product lines changed, they needed a complete reimagining of what the brand stood for and how it spoke to their customers.
Exactly my kind of challenge and I enjoyed every minute of it.
Skoda asked us for a quick and dirty content that would feature real Skoda drivers and their everyday lives.
While we knew that the brand plays an important cultural part in lives of Czech people, we also knew that the present communication avoids admitting its Eastern European roots and sees it as a globally unappealing fact.
And so we decided to pitch an unlikely idea: Let‘s drop the “global script”, the Spanish shooting locations, and show this region and its people for what they really are, driven, passionate, forward thinking, European and local and everything in-between. And hence a concept “We the drive” was born.
CREDITS:
Director // Petr Simon
DoP // Dušan Husar
Agency // Optimist
Sr. Copywriter // Alexandra Dekanova
Sr. Art Director // Yann Fischels
Many people in Europe feel that recycling does not really matter. They separate their waste, but believe it all ends up in the same place. For them, an empty Coke bottle feels like the end of the story, when it is actually just the beginning.
Coca-Cola Reborn was created to change that feeling. Instead of talking about recycling, we turned it into a simple game that makes people part of the process. The experience lets them follow what really happens to a bottle after it is empty, step by step, and shows that it can come back again, refilled.
Sprite summer 2024 built on the established Heat Happens platform with the goal to further position Sprite as the ultimate refreshment drink that comes to the rescue in moments of heat.
At its core was a dynamic, data-driven strategy that triggered contextual OOH’s in real time. From heatwaves to packed subways to long festival queues to strategic partnerships, as the heat rose, so did Sprite’s presence. Writing these was a lot of fun.
This new fragrance brand was inspired by some of the most iconic scents in perfumery. The challenge was to create a distinctive identity that would tie the collection together under a single idea.
We looked to the stars. And from there, Scent of Stars was born.
Another car, another unboxing—but this time, it’s all about storytelling. Our mission was to unveil the new design of the Enyaq Sportline, capturing its dual personality: made for family adventures and stylish sophistication alike
CREDITS:
Director: Marcus Sonderlund
DoP: Monika Lenczewska
Agency // Optimist
Sr. Copywriter // Alexandra Dekanova
Art Director // Josef Janac
ECDs // Ales Polcar, Daniel Haschtmann
For the 2023 Ice Hockey World Championship, Škoda aimed to create unique digital collectibles for fans worldwide.
Our NFT collection was inspired by a simple insight - all goalies personalize their helmets with custom art, something fans know and love. So we combined the heritage of each participating nation with the crazy possibilities of new tech, and let it run wild.
CREDITS:
Production // Studio Blup
Agency // Optimist
Creative // Alexandra Dekanova
Creative // Yann Fischels
We took the Audi e-tron on tour and turned a series of product films into a travel series.
CREDITS:
Agency // Thjnk
CD // Fabian Königer
Creative // Alexandra Dekanova
This launch film for Audi Q8 used to have a hero character. An older guy with a Malkovich vibe and a raspy voice, guiding us through every scene.
But one fine day, after an offline approval number 300, we had to cut him out and replace him with a voice over. Why? You guessed it - his hair wasn‘t premium enough. Did we shoot the scenes without him? You guessed it again.
I keep this film in here just for the story.
CREDITS:
Director: Niclas Larsson
DoP: Rodrigo Prieto
Agency: Thjnk
ECD // Gerrit Zinke
CDs // Michel Foertsch, Andreas Wagner
Copywriter // Alexandra Dekanova
Art director // Hannah Liffler
In 2021, we were back in Portugal to produce the second part of the Enyaq campaign, this time featuring the Coupé version. During a set change for the main shoot, we used the downtime to do an impromptu skit with the social media unit: two guys killing time while the car charges, arguing over how to pronounce "Coupé".
