1. Audi is the main sponsor of a privately organised Mission to the Moon.

The task was to define an overarching brand narrative that communicates Audi‘s involvement in the mission and beyond.

The result: Progress inspires progress.

2.

This manifesto stood in the beginning of the global brand campaign for Audi Sport: Own every second.

It defines the attitude of the brand simply as: Everywhere is an arena.

3.

Electric cars are the future of mobility. The fully electric Audi e-tron is a proof that power doesn‘t necessarily need a loud engine.

So I thought, it could make a relevant point in our current social climate: The Power of Silence.